For the launch of St. Mary’s Bank 603 Checking, Casey Creative brought me on to develop a brand campaign highlighting the unique local impact of every purchase made with the 603 Account debit card. The 603 Checking Account, named after New Hampshire’s area code, allows members to support their community by directing $0.0603 per transaction to a New Hampshire non-profit of their choice. The campaign’s messaging emphasized pride in the local community and the ease of giving back, underscoring St. Mary’s Bank’s commitment to strengthening local organizations and making every swipe an act of community building.
