Introducing Pivot Fitness, a dynamic brand focused on functional fitness, high-intensity interval training (HIIT), and personalized nutrition, all expertly guided by certified trainers. The name "Pivot" cleverly represents two key fitness aspects within their facility, creating a versatile and innovative fitness experience. In the brand identity, a copper slash beautifully reinforces the concept of pivoting, symbolizing adaptability and progress. Additionally, the roman numeral 5 (v) pays homage to the five visionary owners who drive the brand's success. With a compelling blend of symbolism and creativity, Pivot Fitness stands as a beacon of empowerment, promising a transformative fitness journey for all who embrace its unique offerings.