FinancialForce See Campaign
Custom Campaign Logo Series
June 2021
Backdrop
As part of the “See Your Customers in Full Color” campaign, FinancialForce launched a brand initiative focused on showcasing its customer-first approach. The campaign emphasized visibility, connection, and the power of unified customer data, framing each customer as a vibrant and essential part of the bigger picture.
Role
I created a series of campaign-specific logos designed to visually reflect the diversity, energy, and individuality of FinancialForce’s customer base. Each mark supported the larger narrative by capturing the spirit of connection and the value of seeing customers clearly and completely.
Results
The final logo series became a central visual element of the campaign, used across digital, print, and event materials. The vibrant designs reinforced FinancialForce’s customer-centric message and helped bring the campaign to life with clarity, color, and brand consistency.