FinancialForce
Product Datasheets
Backdrop
FinancialForce needed a refreshed set of datasheets to support product marketing and sales enablement efforts. These pieces served as essential tools to communicate product capabilities, differentiate solutions, and reflect the evolving brand system. The redesign coincided with the rollout of new brand guidelines and aimed to bring clarity, consistency, and visual cohesion to a broad suite of product assets.
Role
Working closely with the brand and product teams, I led the redesign of multiple datasheets. Each one was structured for clarity and engagement. I introduced new brand colors to help distinguish individual products, integrated relevant product imagery, and highlighted real customer quotes to build trust and credibility. Each layout emphasized easy-to-read sections that helped prospects quickly scan features and benefits. Designed for both digital and print use, the format allowed for downloadable PDFs or shared digital versions.
Results
The new datasheets elevated FinancialForce’s product marketing collateral by aligning with brand standards while creating a more engaging and digestible format for customers and sales teams. The strategic use of color supported product differentiation across the suite. Improved organization made key information easier to navigate. The result was a clean and professional set of tools that enhanced brand perception and supported the company’s go-to-market strategy.
