FinancialForce at Dreamforce 2017
Corporate Event Design
Backdrop
At Dreamforce 2017, FinancialForce made a bold impression with a standout presence on the expo floor and through branded experiences across San Francisco. Designed to engage customers, prospects, and partners, the event combined a premium atmosphere with thoughtful brand storytelling. Every detail, from visuals to messaging, reinforced FinancialForce’s position as a leading cloud ERP on the Salesforce platform.
Role
As Senior Graphic Designer, I helped the team bring the FinancialForce brand to life through cohesive, high-impact design. I created event signage, branded presentation templates, custom table numbers, drink menus, and other touchpoints that shaped the attendee experience. From print materials to lighting recommendations, each element reflected the brand’s polish, personality, and purpose.
Results
The result was a sophisticated, on-brand environment that extended FinancialForce’s Dreamforce presence beyond the expo floor. The immersive experience left a lasting impression on guests by blending hospitality with strategic branding. Seamless execution and attention to detail elevated the atmosphere and demonstrated FinancialForce’s commitment to delivering memorable, well-executed events.
