FinancialForce at Dreamforce 2016
Corporate Event Design
Backdrop
During Dreamforce 2016, FinancialForce transformed the Museum of the African Diaspora (MoAD) in downtown San Francisco into a fully branded headquarters for the week. The venue served as a central hub for meetings, demos, and networking. By combining clean, modern visuals with the cultural character of the museum, the space delivered a bold, immersive brand experience that stood out during the busy conference.
Role
As Senior Graphic Designer, I led the design and production of key environmental elements that brought the FinancialForce brand to life throughout the venue. Branded assets included large-scale window graphics, glass frosting, GOBOS, directional signage, and printed collateral. Each piece was crafted to reflect FinancialForce’s visual identity with a focus on clarity, consistency, and strong visual impact.
Results
Transforming the museum’s exterior was the most technical aspect, requiring precise alignment of the FinancialForce logo across a multi-panel glass façade. Working closely with elevation maps and production specifications, I ensured proper scale and placement for maximum visibility. The result was a striking branded environment that attracted attention from the street and delivered a seamless experience from entrance to interior, reinforcing FinancialForce’s presence at Dreamforce in a high-impact way.
