FinancialForce Community Day 2014
Corporate Event Design
Backdrop
FinancialForce’s third annual Community Day convened customers, partners, and team members at the Grand Hyatt in San Francisco in October 2014 for a full day of strategy sessions, hands-on training, and product insights. Highlights included keynotes, breakout tracks, and a special appearance by entrepreneur Robert Herjavec. The event celebrated innovation, shared best practices, and strengthened engagement across the FinancialForce ecosystem.
Role
I led design and production of the event’s environmental branding and print collateral. Working with the internal marketing team, I developed a cohesive visual system that encompassed a custom registration booth, escalator wraps, directional signage, speaker slides, a printed conference guide, digital assets, and branded swag. All elements used FinancialForce’s colors, patterns, and logos to create a vibrant, consistent look that reflected the company’s modern cloud-driven identity.
Results
Designing remotely required precise planning around scale, sightlines, lighting, and traffic flow to ensure on-site impact without a venue visit. The branding transformed the Grand Hyatt into an immersive FinancialForce environment, from welcome escalator messaging to stage graphics and takeaway materials. The event drew a record audience, generated strong social media engagement, and set a new visual standard for future Community Day events.
