FinancialForce Community Day 2014
Grand Hyatt, San Francisco
October, 2014
Backdrop
FinancialForce’s third annual Community Day convened customers, partners, and team members at the Grand Hyatt in San Francisco in October 2014 for a full day of strategy sessions, hands-on training, and product insights. Highlights included keynotes, breakout tracks, and a special appearance by entrepreneur Robert Herjavec. The event celebrated innovation, shared best practices, and deepened engagement across the FinancialForce ecosystem.
Role
I led design and production of the event’s environmental branding and print collateral. Working with the internal marketing team, I developed a cohesive visual system that encompassed a custom registration booth, escalator wraps, directional signage, speaker slides, a printed conference guide, digital assets, and branded swag. All elements used FinancialForce’s colors, patterns, and logos to create a vibrant, consistent look that reflected the company’s modern cloud-driven identity.
Results
Designing remotely required precise planning around scale, sightlines, lighting, and traffic flow to ensure on-site impact without a venue visit. The branding transformed the Grand Hyatt into an immersive FinancialForce environment, from welcome escalator messaging to stage graphics and takeaway materials. The event drew a record audience, generated strong social media engagement, and set a new visual standard for future Community Day events.