At Dreamforce 2019, FinancialForce created its own branded headquarters across from the main conference by transforming San Francisco’s Fogo de Chão into FinancialForce Central, a dedicated venue for meetings, demos, and networking. As Senior Graphic Designer, I helped shape the full experience through interior and exterior signage, presentation templates, menus, table numbers, and environmental details that aligned with the brand. The result was a polished, cohesive space that drew steady traffic, supported meaningful conversations, and reinforced FinancialForce’s position as a premium enterprise solution within the Salesforce ecosystem.