8x8 Sales Kickoff (SKO) 2024
Ritz-Carlton, Naples
May, 2024
Backdrop
8x8’s FY25 Sales Kickoff brought global teams together for a high-impact week of alignment, connection, and celebration. Hosted at the Ritz-Carlton in Naples, Florida, the event centered around the theme “Connect & Conquer,” highlighting collaboration across departments, partners, and customers. The venue’s mix of luxury and intimacy provided the perfect canvas for a bold and inspiring brand presence that energized the entire experience.
Role
As creative director and lead designer, I led the visual strategy from concept to on-site execution for both the Global and Sales Kickoff programs. I created custom logos, animated graphics, presentation templates, keynote visuals, environmental signage, swag kits, and immersive installations. Partnering with internal teams, executive stakeholders, and vendors, I ensured every element reinforced the “Connect & Conquer” narrative with clarity and adaptability.
Results
The event’s branding achieved the right balance of impact and polish. The visual system helped unify the space and carry the theme throughout the week, creating an engaging and motivational environment for attendees. From energetic keynotes to relaxed team moments, the design elevated every experience and reflected 8x8’s focus on connection, collaboration, and forward momentum.