For the 8x8 Global and Sales Kickoff FY25, hosted at the Ritz-Carlton in Naples, Florida, our design project focused on delivering a cohesive and dynamic branding experience. This week-long event, themed "Connect & Conquer," featured presentations, keynotes, breakout sessions, and team-building activities. The theme emphasized collaboration and achievement, celebrating both internal successes and the broader connections within 8x8's customer network and partner ecosystem. Our branding strategy aimed to reflect this energy, ensuring the event's atmosphere was both professional and inspiring.
We developed a comprehensive suite of branding assets to enhance the experience. Distinct logos were crafted for both the Global Kickoff (GKO) and Sales Kickoff (SKO), providing each event its own unique identity while maintaining an overall cohesive aesthetic. Animated assets were designed for presentations and videos, ensuring engagement and a visually compelling experience. Eye-catching signage was strategically placed throughout the event space to guide and motivate attendees. Additionally, custom-branded swag was provided to all participants, creating lasting memories and reinforcing team spirit. Our ultimate goal was to immerse attendees in the event's theme while reinforcing 8x8's values and forward-thinking vision.
