"Communications for the customer-obsessed" is a new brand campaign recently launched by 8x8. This campaign was first previewed at an Analyst Summit and a Nasdaq listing event. The campaign aims to highlight the value provided by 8x8's XCaaS offerings and emphasizes the company's customer-centric approach. It is designed to complement the existing XCaaS messaging and artwork while presenting a fresh perspective on the power of communications solutions for businesses.