8x8 Channel Champions
Custom Partner T-Shirt Design
November 2022
Backdrop
Celebrating a growing partnership with CDW, 8x8 launched the “Channel Champions” initiative to recognize top-performing partners for outstanding contributions. Timed with Super Bowl season, the campaign featured custom sports-themed t-shirts designed to capture the energy and spirit of a championship win.
Role
I led the concept development and design for the commemorative t-shirt. Inspired by championship visuals like rings and bold Super Bowl graphics, I crafted a design that felt powerful and celebratory while still aligning with 8x8’s brand. The goal was to create something that stood out and felt meaningful to the partners who received it.
Results
The final t-shirt design featured a Super Bowl-inspired graphic that was selected for its bold, iconic energy. It became a standout symbol of the Channel Champions campaign and was well-received by partners. The design helped reinforce 8x8’s commitment to its partner relationships and added a sense of excitement to the initiative.
