Explore 8x8's Analyst Summit held in San Diego, where we welcomed valued customers and industry analysts at the San Diego Zoo Wildlife Alliance. The event covered product announcements, business updates, customer panels, and an executive roundtable. Our branding integrated 8x8's customer-obsessed artwork with zoo-inspired imagery and patterns. We designed event materials including logos, messaging, animal art, animations, banners, name tags, and executive presentations.
Before the main event, guests gathered for a pre-event dinner at the US Grant Hotel. Transforming a ballroom from a blank canvas into a vibrant atmosphere, banners, GOBOS, video displays, interior design elements, and carefully curated lighting worked in harmony. Two led screen videos added movement to the space, while the GOBOS utilized expansive wall surfaces to introduce light into the otherwise dim environment.
The main event unfolded at the Treetops event space within the San Diego Zoo. The executive presentations was the show but the animals stole the show. Seamlessly transitioning branded assets from the hotel to the zoo proved effective, ensuring consistency across both venues and streamlining costs for event materials.
Design and creative direction: Scott Whipple
Video and animations: Scott Vanarsdale
Messaging: Katie Mears, Scott Whipple
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