For 8x8's Analyst Summit at the San Diego Zoo Wildlife Alliance in San Diego, California, our design project aimed to create a cohesive and immersive branding experience for this high-profile event. The event featured product announcements, business updates, customer panels, and an executive roundtable, all set against the backdrop of the zoo. We developed a comprehensive suite of branding assets, including custom logos that incorporated 8x8’s customer-centric artwork with zoo-inspired imagery, dynamic animations for presentations and videos, eye-catching signage, and branded materials such as name tags and executive presentations, all designed to create a memorable and unified event identity.
Before the main event, guests gathered for a pre-event dinner at the US Grant Hotel, where we transformed the ballroom with banners, GOBOS, video displays, interior design elements, and curated lighting. Two LED screen videos added movement, while GOBOS projected light onto the walls, brightening the space. The main event then unfolded at the Treetops event space within the San Diego Zoo. While executive presentations were the focus, the animals stole the show. Seamlessly transitioning branded assets from the hotel to the zoo ensured consistency and optimized costs for event materials.
