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Scott Whipple
The Work
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FinancialForce Community Day 2014

FinancialForce’s third annual Community Day 2014 at the Grand Hyatt San Francisco brought customers, partners, and team members together for keynotes, training, and product insights. I designed and produced the event’s environmental branding and print collateral, including a custom registration booth, escalator wraps, signage, speaker slides, a conference guide, digital assets, and swag, all built within a cohesive visual system. Despite designing remotely, careful planning ensured strong on-site impact, transforming the venue into a vibrant branded environment that drew record attendance, boosted social engagement, and set a new standard for future Community Day events.

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