At Dreamforce 2017, FinancialForce created a strong presence through a premium, cohesive branded experience across the expo floor and throughout San Francisco. As Senior Graphic Designer, I developed event signage, presentation templates, menus, table numbers, and other touchpoints that shaped the attendee journey and reflected the brand’s polish and personality. The result was a sophisticated, immersive environment that extended the company’s presence beyond the booth, leaving a lasting impression and reinforcing FinancialForce’s position as a leading cloud ERP on the Salesforce platform.